Get More Publicity in 2007

Want to let more people know about your business or organization in 2007? One of my favorite “virtual gurus” — the Publicity Hound has packaged up her tips of the week in a free e-book. Here is what you can learn how to do:

–Create or update your online media room or press kit

–Compile a list of the most influential bloggers that blog on your topic, then pitch them

–Think beyond the “adult angle” when pitching. Can your pitch be tweaked and turned into a story that would appeal to parents, or can you turn the pitch into one with a kids’ angle?

–An easy way to double your media placements

–Offer statistics to journalists so they can create things like maps, bar charts and pie charts to accompany their stories

–Tie your story to celebrities, an almost guaranteed way to generate instant publicity.

You can download the ebook at http://tinyurl.com/y4dnwr

Happy pitching and happy New Year!